Bethany Announces Keresty Lecture Speaker, Communications Week Schedule

BETHANY, W.Va. – Jeff  Lapin, a former president of the nation’s largest agricultural media company, will give the keynote address at this year’s John Keresty Lecture in Journalism, titled “Be Infinitely Flexible and Constantly Amazed.”

A 1975 graduate of Bethany College, Lapin is a veteran of special-interest consumer and business-to-business media. As a former president of Farm Progress, Lapin transformed the company by re-engineering existing titles, launching new print and digital media platforms, and operating the leading agricultural events in North America.

After selling Farm Progress to Penton Media, Lapin launched Lapin Media Advisors, a consultancy specializing in helping media businesses in transformation and those wanting to improve fundamental business practices.

Lapin has been actively involved in industry-related organizations including the National Agrimarketing Association, the Society of Independent Show Organizers and the Agricultural Council of America. He is a board member of the Business Press Educational Foundation, an advisory council member of Mequoda, and he has served as President of the Board of Directors of the New York Farm Show.

The Keresty Lecture will take place on Wednesday, Sept. 25, at 7 p.m. in Commencement Hall. The lecture is part of the 52nd annual Communications Week, titled “Adjusting the Mobile Turn,” presented by the Bethany College Department of Communications and Media Arts.

The series of events will feature presentations and workshops from prominent Bethany College alumni and professionals working in a wide variety of positions in communications and media arts. The program is designed to help students better understand the diverse and quickly evolving world of media communications, take advantage of the wide array of potential experiences as undergraduates, and move through their undergraduate years and into their professional careers successfully.

The schedule for the week is as follows:

Monday, Sept. 23 – Hal Shaver Day
7:00-8:30 p.m.: “Quantitative Analysis of Communication Data with a Mobile Emphasis”
        Dr. Ben Hitt, Ph.D., Serenity Hill Informatics, LLC
        Weimer Lecture Hall – co-sponsored by BBN, Tower Online and New Media Club
Tuesday, Sept. 24 – E. E. Roberts Day
4:30-5:30 p.m.: Internship Fair
        Students can meet other students who have completed internships in 2013 to learn more about the process.
7:30-8:15 p.m.: “You can do it, too.”  New Graduate Forum
        Katilyn Kelly Black (’12) Director of Social Media, RUE21
        Jennifer Fleahman Rohrig (’11) Pharmaceutical Sales Specialist, AstraZeneca
        Weimer Lecture Hall – co-sponsored by MAP, Department of Social Work and Career Services
Wednesday, Sept. 25
7:00 - 8:30 p.m.: John G. Keresty Lecture in Journalism
        “Be Infinitely Flexible and Constantly Amazed.” 
        Jeffry Lapin (’75) Principal, Lapin Media Advisors, Chicago, Il.
        Commencement Hall – co-sponsored by WVBC and BBN
        Covered live on BBN at
Thursday, Sept. 26 – James “Jim” Carty, Jr., Day
7:00-8:30 p.m.: “The Platforms are Changing, but the Importance of Good Writing Isn’t.” 
        Jim Rice (’83) Sports News Editor, Greenville News
         Commencement Hall – co-sponsored by SCJ and PRSSA
Friday, Sept. 27 – Ruth Westlake Day
11:15 a.m. -12:30 p.m.: “State of Social Media and IMC Today”
        Rick Clancy (’76) Senior Director, Public Relations, Covario Inc.;
        Steve Radick (’03) VP, Management Supervisor for Public Relations, Cramer and Krasselt
        Richardson 031
1:25 p.m.: “Sports and New Media”
        Marie DeParis (’83) VP of Marketing and Business Development, SportsNet, NY
        Bethany House 101
4:00 p.m.: Alumni and Faculty Mixer
        Bethany House, Sponsored by Society for Collegiate Journalists
Bethany College is a small college of national distinction located on a picturesque and historic 1,300-acre campus in the Northern Panhandle of West Virginia. Founded in 1840, Bethany is the state’s oldest private college.