BETHANY, W.Va. – Dave Egan, Chief Marketing Officer at Reed Smith LLP, will give the keynote address at this year’s John Keresty Lecture in Journalism on Wednesday, Oct. 1, at 6 p.m. in Commencement Hall. Egan, who graduated from Bethany in 1979 with a bachelor’s degree in communications, will discuss how technology has changed the world of public relations and media.
At his current role at Reed Smith, one of the 15 largest law firms in the world, Egan is responsible for all of the company’s business-development and sales initiatives. He has transformed the Reed Smith business-development structure and approach from a local geographic focus to global client teams. Egan also oversees all firm branding, communications and events. He has played a lead role in developing and integrating the mergers of five major law firms into Reed Smith in a six-year period. He leads a staff of 80 marketers in offices across the United States, Europe, the Middle East and Asia.
Before joining Reed Smith, Egan spent two years as President of ClubCom, a start-up private broadcasting company, where he played a lead role in securing institutional funding and positioning the company for sale to a strategic buyer. Prior to that, he spent more than 20 years in the advertising agency business, most of it at Ketchum Communications, a top 20 international agency. After a steady climb through the account management ranks, Egan was named president of Ketchum Advertising. After Ketchum Communications was acquired by international agency holding company Omnicom, Egan led a team that spun off the advertising unit to become Egan St. James, a brand-building agency. ESJ was later acquired by Brunner Advertising.
In his advertising career, Egan managed the branding efforts for many well-known companies in a variety of categories, including 3M, Nationwide Insurance, Rustoleum, Digital Equipment Corporation, Heinz, Zippo, and Highmark Blue Cross Blue Shield. He was responsible for all of the agency’s new business efforts, as well as all client relationships, and served as the Director of Ketchum College, the national training program for senior executives of Ketchum Communications.
Egan served as a Director of Tollgrade Communications Inc. for 12 years, where he sat on the audit, investment and corporate governance committees. Tollgrade Communications is a leading provider of network service assurance products and services for centralized test systems around the world.
Egan has completed Executive programs both in leadership and marketing strategy at the University of Pennsylvania Wharton School. In 2009, he was named Communicator of the year by the Public Relations Society of America regional chapter. In 2008, he was named to the regional Advertising Federation Hall of Achievement as well as being named the Business Marketing Association Marketer of the Year earlier in his career.
The Keresty Lecture kicks off Communications Week, the annual celebration held by the Business, Communications and Media Arts Department.
The John Keresty Lectures in Journalism, established in 2009, honor the memory of John Gregory Keresty, a 1963 graduate of Bethany College and a business executive who loved the printed word. A bequest from his estate and additional gifts fund the lectures, which examine current topics, trends and issues pertaining to the changing face of journalism and media. The lectures are open to the public.
Bethany, a small college of national distinction, is located on a picturesque and historic 1,300-acre campus. Bethany, the oldest degree granting institution in West Virginia, was founded in 1840 and traces its origins to the founding of Buffalo Seminary in 1818 at what was then Bethany, Virginia.