Bethany College Appoints Jayson Ameer Rasheed as Assistant Director of Athletics for Athletic Communications

BETHANY, W.Va. (June 24, 2024) – Bethany College Director of Athletics Brian Sansom has announced Jayson Ameer Rasheed as the department’s Assistant Director of Athletics for Athletic Communications.

“Ameer will be a tremendous addition to the Bison community,” said Sansom. “He brings a wealth of knowledge within intercollegiate athletics that will enhance the experience of our student-athletes, along with exceptional leadership, accountability and innovation to our young department. I have no doubt that Ameer will take our athletic communications department to new heights.”

Rasheed comes to Bethany after serving as the Assistant Athletic Director for External Affairs at the University of Hartford since 2022. He brings over 20 years of athletic communications experiences to Bethany with more than half coming at the NCAA Division III level including in the PAC when Tomas More College was accepted into the conference.

“First and foremost, I would like to thank President Caridi, AD Sansom, and the hiring committee for enabling me to continue my athletics communication career closer to family,” said Rasheed. “I look forward to working and growing with the Bethany athletic department and returning to the Presidents’ Athletic Conference.”

Prior to Hartford, he had a two-year stint at Lincoln University, where he served on the athletics administrative staff with sport oversight with baseball and softball, and managed the marketing and communications efforts for LU’s 12 intercollegiate teams. He also helped revamped, The First Club, the departments fundraising group.

While at Kentucky State, he served on the athletics senior staff and coordinated the communications efforts for all 13 intercollegiate sports. As part of the senior staff, Rasheed served as a sport administrator for several sports – baseball, softball and cheerleading, he expanded the athletic departments’ live stat offerings and expanded their social media presence. One of his biggest accomplishments was helping move Kentucky State University football to over the air radio.

He also worked with Institutional Advancement on fundraising projects and facilitated a revamp to the department’s, fundraising arm, the Green Club. After taking over the department’s ticketing efforts, Rasheed negotiated a deal with a new ticketing vendor, Hometown Ticketing, which moved Kentucky State’s ticketing efforts digitally. In his only season, Kentucky State increased its ticketing revenue, including finishing in the Top 10 in football attendance.

In addition to his work in athletics, Rasheed served on the Presidents’ University Forum and was elected as Vice President of the Kentucky State University Staff Senate.

Rasheed has also found time to volunteer at the NCAA Division I First Four, the 2010 NCAA Division I Midwest Regional, the NCAA Division I, II, & III Women’s Final Fours in 2014, and the 2009 NCAA Division I Women’s Final Four.

In addition to his work in collegiate athletics, Rasheed has worked in professional football with indoor football and the Cincinnati Bengals.

He is a graduate of the NCAA Institute of Administrative Advancement and a member of the NCAA Dr. Charles Whitcomb Leadership Institute.

Rasheed has served on several national committees including CoSIDA (College Sports Information Directors of America) and BCSIDA (Black College Sports Information Directors of America) and served on the Leadership Council for BCSIDA.

A 2000 graduate of Wilmington College with a Bachelor’s Degree in Sport Administration and Communications, Rasheed is a member of Iota Phi Theta Fraternity, Inc.